September 26, 2016

I’m so thrilled to announce the launch of the re-brand for Skin and Body Balance! The lovely owner, Kristin, opened up Skin and Body Balance back in 2010 where she provides skin care services, thai yoga body work, and teaches yoga, barre, and pilates classes in Atlanta, GA. Kristin was in need of a re-brand to better reflect the evolution of her business and additional services she now provides.

Color Inspiration

We started off with the color and style palette. Kristin definitely knew she wanted to incorporate a deep, plum purple color. With purple being my favorite color, I certainly didn’t complain! I wanted to pull in some natural earth tones and a lighter, soothing lavender color to reflect the tranquil atmosphere of her spa.

Bowls | Candle | Flowers | Succulents in Wood | Soap | Succulent | Bottles

Logo Concepts

After nailing down the color and style, I continued on with developing logo concepts. I wanted to communicate health and fitness with a touch of vintage botanical elements.

Style Guide

Here’s the final logo that Kristin chose, and I developed the remaining custom brand elements to coordinate together.

Web Design

We then moved on to the website. While creating a new, fresh design, I was able to pull some of the content from Kristin’s previous site and added additional pages and information.

The Final Branding

Here it is my friends! All of the final elements pulled together! Kristin’s lovely head shots are courtesy of Drea Photo Artistry.