Pilates and Scoliosis is taught by Laura Hausler who mindfully utilizes props, Pilates equipment, and variations of Pilates movements to focus on centering, balancing, and whole body strengthening in the Seattle area. She takes her clients on a journey of loving their bodies again giving her clients the space and movement they need to feel a positive connection toward themselves.
Laura had a very clear idea of her brand values, style, and who she serves. I created a mood board that reflected her desired earth tone color palette and featured logo inspiration that appealed to her.
The Logo Concepts
Laura was pretty certain she wanted to include a mandala in her branding, so I created a couple of concepts exploring this design. I also included a completely different concept to give her an alternative style to evaluate.
The Final Branding
Here’s how all of the elements came together.
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