Catherine is a women’s health and fertility advocate and applies a personalized, functional medicine approach with all of her clients.
She had a very clear vision for her brand:
Hopeful + calm
Knowledgeable + friendly + approachable
Incorporate moon phase imagery without being too New-Age
Based on her direction, I wanted to create a brand with organic shapes, while maintaining symmetry and structure, to reflect the medical and cyclical nature of her business. The final result is the perfect mix of approachability within a medical service.