Catherine Needham headshot
CycleBalance Logo
CycleBalance Logo Stacked

 The Brand Story:

Cycle Balance with Catherine Needham

Catherine is a women’s health and fertility advocate and applies a personalized, functional medicine approach with all of her clients.

She had a very clear vision for her brand:

  • Hopeful + calm
  • Knowledgeable + friendly + approachable
  • Incorporate moon phase imagery without being too New-Age

Based on her direction, I wanted to create a brand with organic shapes, while maintaining symmetry and structure, to reflect the medical and cyclical nature of her business. The final result is the perfect mix of approachability within a medical service.

Services We Provided:

  • brand development
  • logo design
  • print design
  • website design + strategy

Infertility isn’t the problem; infertility is the symptom of a problem.

pregnant woman on beach with cycle balance logo
Catherine Needham smiling in purple shirt. Know your cycle. Know yourself.
CycleBalance Moon Icon
CycleBalance Flower Icon
CycleBalance Moon Cycle Icon
CycleBalance branding suite
CycleBalance Website Design