July 8, 2016
I had the pleasure of working with Higher Ground of Chattanooga, my first local client since moving to Chattanooga. The new web design for Higher Ground of Chattanooga needed to detail their specialties in drainage and gutter solutions, a huge necessity here in the sometimes soggy Southeast. Since they already had a logo and website in place, I had the challenge of creating a redesign while working with some of their existing identity. I started off with modifying their current color palette by transitioning the bright blues, greens, and reds to a deeper navy, teal, and rust.
Color Inspiration
Green Water | Fall Leaves | Rust Texture | Birds | Hand in Soil | Leaf Icon | Fuzzy Flower | Water | Water Icon
After finalizing a new color scheme to work from, I created custom icons, buttons, and new font selections for moving forward with the new website.
Style Guide and Icon Design
The final phase was to create a website that fully showcased all of their drainage, gutter installation, rainwater repurposing, and home maintenance solutions. The custom icons were utilized to break down all of these services into easy to navigate sections.
Web Design for Higher Ground of Chattanooga
